1. Page Design and Layout Optimization

a. Homepage Layout

• Purpose: Test different homepage structures (e.g., navigation menus, banners, product categories).

• Goal: Increase time on site, reduce bounce rate, and encourage deeper exploration.

b. Product Page Design

• Example: One version may use large product images with minimal text; another may use a more detailed layout with customer reviews and features.

• Goal: Improve add-to-cart and purchase rates.

c. Shopping Cart Page

• Test: Placement of promo code fields, trust badges, and CTA buttons.

• Impact: Reduce cart abandonment by streamlining checkout visuals.

2. Product Recommendation Engine

a. Recommendation Algorithms

• Test: Collaborative filtering vs. content-based vs. popularity-based recommendations.

• Goal: Boost cross-sells and upsells.

b. Personalization

• Example: Personalized vs. generic recommendations.

• Goal: Enhance user engagement and conversion through tailored product suggestions.

3. Pricing Strategy

a. Discount Types

• Test: "Buy One Get One Free" vs. "20% Off" vs. "Spend $100, get $10 off".

• Goal: Identify which offer type leads to higher conversions or average order value.

b. Price Presentation

• Example: Displaying original price struck-through vs. showing only the discounted price.

• Goal: Influence perceived value and urgency.

4. Checkout Process Optimization

a. Checkout Flow

• Test: One-page checkout vs. multi-step checkout.

• Goal: Decrease drop-off rate during the purchasing process.

b. Payment Methods

• Test: Adding new options (e.g., Apple Pay, Klarna) or reordering existing ones.

• Impact: Improve completion rates by catering to user preferences.

5. Marketing Campaigns

a. Email Campaigns

• Test: Subject lines, send time, CTA wording.

• Goal: Maximize open rates and click-throughs.

b. Ad Creatives

• Example: Compare visuals, messaging, or target demographics.

• Impact: Improve ad performance (CTR, ROI, CPA).

c. Promo Offers

• Test: Flash sale vs. exclusive coupons.

• Goal: Determine which tactic creates more urgency and results in higher sales.

6. User Experience & Interaction Design

a. CTA Buttons

• Test: Color (e.g., red vs. green), wording ("Buy Now" vs. "Add to Cart"), placement.

• Goal: Increase user interactions and conversions.

b. Infinite Scroll vs. Pagination

• Goal: Evaluate user engagement and ease of navigation.

c. Pop-ups and Banners

• Test: Timing (on entry vs. exit intent), design, and frequency.

• Goal: Optimize lead capture without disrupting user experience.

7. SEO & Content Optimization

a. Meta Titles and Descriptions

• Test: Variants of SEO elements to improve organic CTR.

b. Product Descriptions

• Compare: Short vs. detailed, technical vs. benefit-focused content.

• Goal: Influence both SEO and user purchase decisions.

8. Mobile Optimization

a. Mobile UI/UX Design

• Test: Navigation menus, button sizes, and responsive layouts.

• Goal: Improve usability and conversions on mobile devices.

b. Push Notifications

• Test: Content, timing, and frequency of mobile notifications.

• Goal: Increase re-engagement and repeat purchases.

9. User Registration & Login

a. Sign-Up Forms

• Test: Long vs. short forms, progress bars, or incentives.

• Goal: Reduce friction and improve registration completion rate.

b. Social Login Options

• Compare: Traditional email sign-up vs. Facebook/Google login.

• Goal: Improve registration rates and reduce login drop-offs.

10. Search Functionality

a. Search Bar Design

• Test: Autocomplete, predictive text, and clear placeholder text.

• Goal: Help users find products faster.

b. Search Result Sorting

• Test: Sort by popularity, relevance, reviews, or price.

• Goal: Increase product discovery and clicks.

11. Customer Service Optimization

a. Chatbots vs. Human Support

• Test: Efficiency, satisfaction, and resolution times.

• Goal: Reduce support costs while maintaining service quality.

b. Help Widget Placement

• Test: Chat bubble at bottom-right vs. contact link in the header.

• Goal: Encourage more users to reach out for assistance.

• Make better design and marketing decisions

• Increase user satisfaction

• Improve conversion and revenue

• Minimize guesswork and risk